Social Media Marketing
Many companies are starting to incorporate Pinterest into their social media marketing strategies. What started as a unique way for users to share and discover new and pinterest Business account erstellen interesting things from the web has grown into an excellent way for companies to showcase their products and generate interest in the brand.
As a business
As a business, you can share images of your products that are automatically linked to your website. You can see quick results when you start marketing with Pinterest.
Here are five ways your business can use Pinterest to increase your online presence and reach a wider audience.
Create a Pinterest business account
Pinterest now allows users to add an “About Me” to their profile. As a business, you can use this to give people more information about your business as well as a link to your website. Add a description that includes your keywords. The keywords in your profile help you get noticed by search engines. Pasting the link to your website makes it easy for users to find you online.
Create targeted boards
Create a board for each area of your business. For example, if you have an online jewelry store, you can create a different board for earrings, bracelets, necklaces, rings, etc. This allows you to easily search and share your inventory. If you’re a photographer, you can create different boards for each category in your portfolio, e.g. B. Weddings, family portraits, portraits of seniors and landscapes.
Pin stunning images
If you want more people to see your Pins, you need to use visually appealing images. Products should be photographed up close to capture the most detail. The more attractive the image, the more people will share your Pins. You’ll also want to add a “Pin It” button next to the image for each article on your website so that visitors to your website can easily pin the article to their wall.
Use keywords in your board titles
Pinterest users can use the search feature to find Pins in specific categories or on specific items. When creating your boards, make sure to use your keywords in the title and description of each board. Choose keywords that are commonly searched for. These help users find the images on your boards and, from there, your website.
After you’ve built your own visually stunning and keyword-rich boards for your products, spend time creating boards with other users’ Pins as well. Pin articles from some of your favorite blogs and online stores. The more pins and reps you add, the greater your reach. Treat Pinterest like the community it is and you will see great results from your efforts.
Pinterest has grown tremendously over the past few months and has now become one of the fastest growing and most popular social networks on the web. If your business isn’t already using this platform, you could be missing out on thousands of new customers.
It’s no longer just a site for sharing favorite recipes, craft ideas, and fun e-cards. It’s a unique way for businesses to interact online and spread brand awareness.
Have you started using Pinterest in your social marketing strategy? What results have you seen since you started using Pinterest for business? Share with us!
Dawn Pigoni is a Certified Social Marketing Specialist pinterest Business account erstellen and Social Media Virtual Assistant. Dawn provides outstanding social networking, social marketing and social bookmarking for WAHMs, small business owners, internet marketers, affiliate marketers and trainers who want to give their businesses an impressive online presence through social networking.