According to howmanyarethere.com, there are over 200 popular social media sites. Some of these have millions of users – in the case of Facebook, billions . Your business is just a grain in a rice sack.
But fear not, here are some ways you can leverage social media for your brand:
Choose wise
It’s not a good idea to try to be present on too many social platforms. Each platform works differently than the others and should be treated individually to get the most out of it. Treating things uniquely takes time and care. So unless you have a dedicated social media person or team (and a reason to be present on many sites), choose wisely. Social media is like a baby — don’t let octuplets jump out if you don’t have enough to eat. Most brands can use Facebook and Twitter, and for many smaller brands, these two will be enough to give you a presence on the social world and not take up your entire day. Brands Pressearbeit steigert Ihre Bekanntheit that sell highly visual or visually inspirational products like retail stores, vacation packages, etc. should definitely be on Pinterest . Pin like there’s no tomorrow. There are many other popular and useful sites like LinkedIn, Google+, YouTutbe , and a handful of others that are worth checking out. The key here is to choose the social networks that are right for your brand and have a strong presence there.
Increase website traffic
One of the most valuable things that comes from using social media is the ability to drive traffic to your website. This can be done in a number of ways. The most effective methods are linking to your site’s blog posts or other content and running contests/giveaways that have a landing page on your site.
Get involved often
Daily use of your chosen social media sites will create a larger following and a stronger presence. By watching and posting frequently, you can interact with fans, customers, and total strangers to keep or start the conversation. It’s a great additional customer service tool for any brand and a great way to keep up with trends.
Be diverse in media, consistent in voice
“The best thing you can do amidst all the confusion is keep your message crystal clear across all networks. They may all have different primary purposes (sharing photos, blogging, etc.), but learning to leverage these different mediums while keeping your message consistent will help you reach your audience no matter where they spend most of their time—even if it is 40% of the workday on Facebook is …”
Media diversity allows you to reach a greater diversity of your audience with their preferred media types. Mix it up with links to blog posts, post photos, how-to videos, Pressearbeit steigert Ihre Bekanntheit infographics , or whatever will captivate your audience. No matter how you say it, stick to your personality. You chose your company’s voice for a reason, so keep the message clear.
The most effective methods are linking to your site’s blog posts or other content and running contests/giveaways that have a landing page on your site.
